Most organizations, today, are being pressed to improve their reporting process. Speeding up the process is not proving sufficient as what is being sought today is transparent and reliable information.The finance departments in most companies are playing a large role in decision making and are offering crucial business support.With the ever increasing demand of faster and transparent reporting, finance departments are aiming at reducing the data compilation time as they endeavor to provide high quality information faster. In this primer we help you to gather an accurate concept about a business report.


A business report is an important document which reveals specific information about a business. It is written to attract investors to the organization. Additionally, the purpose of a business report is to keep the employees abreast of the company’s goals and achievements.

Providing you with a deeper insight:

Business reports play an integral role in actively managing a company. The management can make use of the reports to track progress and attain its goals. Additionally, it can control the expenditure and increase the revenue. By analyzing the business reports you can gain an insight into the trends and take effective strategies to increase profits. In most cases, the managers review the reports and check it for anomalies.

Reporting aligned with KPIs:

The reporting objectives should align with the overall strategy of an organization. The key performance indicators or the KPI’s should be borne in mind during the reporting activities. Accurate reports can provide decision support and can help in corporate strategies. It has been seen in the past that reporting activities which are in line with KPI’s play an integral role in helping an organization attain its objectives.

Highlights the standing of a business:

At times, business reports are written to highlight a specific problem which has been existing in the company. The reports are presented with effective solutions which help solve the problem. One good example is when a company is wanting to downsize and which in turn can affect the employees. A business report in this case will state the standing of the business and why it is aiming at down-sizing. It will suggest strategies which can be adopted so that the employees are not affected with the down-sizing.

Helps adopt right marketing strategy:

A business report plays a vital role when companies have to set up marketing strategies. When a company tries to target a specific section of consumers and wants to enter a new market, it can consider handing over the business report to an advertising agency. The business report will help the advertising agency to come up with an effective and successful marketing strategy.

Helps in decision making:

Not only does an annual report help employees, investors and clients to get the complete picture of your business, but can help considerably in decision making. A high quality and accurate report can help a company to keep track of the revenues and expenses which are crucial not only in improving the operations but for setting new goals as well. While reading the annual report you can easily find the bottle-necks and devise strategies to eliminate them.